Which artist pioneered the 'surprise album drop' digital marketing strategy in 2013 with no prior promotion, creating a new industry trend?

The music industry has pioneered some of the most innovative marketing campaigns in history. From surprise album drops to revolutionary digital strategies, marketing has been key to launching artists and albums to legendary status. This trivia question explores a famous digital marketing campaign that changed how music is released and promoted in the modern era. Test your knowledge of music industry marketing milestones!

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• Beyoncé with her self-titled visual album
• Taylor Swift with '1989'
• Drake with 'If You're Reading This It's Too Late'
• Radiohead with 'In Rainbows'

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