Which groundbreaking retail promotion strategy was first introduced by 'RENT' in 1996 that revolutionized Broadway ticket accessibility?

The performing arts industry has evolved significantly in how productions are marketed and promoted to audiences. From traditional playbills to digital innovation, theater marketing strategies have transformed to meet changing consumer behaviors. This trivia question focuses on a pivotal moment in Broadway marketing history that changed how theatrical productions engage with potential ticket buyers. Test your knowledge of how the performing arts industry has innovated in the retail promotion space!

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Rush tickets - offering deeply discounted same-day tickets sold in person at the box office
Digital lottery system - allowing online entry for discounted tickets
Broadway subscription packages - bundling multiple shows at a discount
Dynamic pricing - adjusting ticket prices based on demand and availability