Which military mascot became such a successful 'brand ambassador' during World War I that it reportedly helped recruitment numbers increase by 30% in just one month?

Throughout military history, mascots and symbols have served as powerful brand ambassadors for military units, boosting morale and creating distinctive identities. From the American bald eagle to the British lion, these symbols have influenced recruitment, unit cohesion, and even public perception. This trivia question explores a fascinating connection between a famous military mascot and its unprecedented influence on military recruitment during a critical historical period.

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Uncle Sam (United States)
Smokey Bear (U.S. Forest Service)
Lord Kitchener's pointing finger (British Army)
The British Bulldog