Which gaming company pioneered the use of ARG (Alternate Reality Game) marketing with their 'I Love Bees' campaign that blurred lines between reality and fiction to promote a major game release?

In the competitive landscape of gaming and virtual worlds, marketing strategies can make or break a product's success. Unique approaches to brand recognition have evolved significantly over the years, with companies finding innovative ways to connect with their target audience. Test your knowledge about one of the most successful marketing campaigns that changed how games are promoted!

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• Microsoft/Bungie for Halo 2
• Valve for Half-Life 2
• Epic Games for Fortnite
• Nintendo for Legend of Zelda: Breath of the Wild

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