Which transportation company first used the marketing strategy of 'Guaranteed Ride Home' programs to boost adoption of public transit and carpooling services?

The transportation industry has seen revolutionary marketing campaigns over the years that have transformed how mobility products are positioned and sold to consumers. From electric vehicles to ride-sharing services, marketing strategies have played a crucial role in shifting consumer behavior and adoption rates. This trivia question focuses on a landmark marketing campaign that changed public perception of a transportation innovation.

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TransitCenter (New York, 1986)
Uber (San Francisco, 2010)
Zipcar (Boston, 2000)
Bay Area Rapid Transit (San Francisco, 1992)