Which retail giant launched the groundbreaking 'Diwali - Festival of Lights' campaign in 2013 that featured authentic cultural elements and is credited with mainstreaming this celebration in Western retail?

Retailers increasingly incorporate cultural celebrations into their marketing strategies to connect with diverse consumers and build brand loyalty. These campaigns often showcase cultural traditions, heritage foods, and festive customs to create authentic connections. How well do you know the innovative ways brands have embraced cultural marketing? Test your knowledge about one of the most successful cultural marketing campaigns in retail history!

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Target, with their 'Light Up Your Celebration' campaign featuring exclusive Diwali home decor collections and recipe partnerships with South Asian chefs
Walmart, through their 'Million Lights, One Celebration' initiative that included in-store Diwali demonstrations and cultural workshops
Macy's, via their 'Illuminate Your Traditions' program that featured traditional South Asian fashion shows in flagship stores
Best Buy, through their 'Digital Diwali' campaign that offered tech products specifically marketed for virtual Diwali celebrations