What groundbreaking advertising strategy did Nike pioneer in the 1980s that revolutionized sports marketing?

In the competitive world of sports apparel, marketing campaigns can make or break a brand. While Nike is now synonymous with athletic excellence, there was a time when the company took an unprecedented advertising risk that transformed both their brand and sports marketing forever. Test your knowledge about one of the most significant pivots in sports advertising history that changed how athletic brands connect with consumers.

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Shifting from product-focused ads to emotion-based storytelling centered around athletes
Creating the first interactive sports video game that featured their products
Introducing the industry's first subscription-based sports apparel service
Launching limited edition products that could only be purchased through athletic competitions