In 1985, Coca-Cola launched 'New Coke' which became a legendary marketing failure. How long did it take the company to reintroduce the original formula after consumer backlash?

In the competitive food and beverage industry, even the biggest brands sometimes make dramatic missteps. Product reformulations and rebrandings can either revolutionize a company's future or become cautionary tales in marketing textbooks. This poll tests your knowledge about one of the most notorious product launch failures in food industry history - a decision that sparked consumer outrage and forced a major corporation to reverse course.

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77 days
6 months
1 year
2 years, after attempting to salvage New Coke's reputation