Who is widely considered the 'Father of Modern Advertising' for pioneering psychological techniques in ads and creating iconic campaigns for Rolls-Royce and Hathaway shirts in the mid-20th century?

Before digital marketing and social media campaigns, retail advertising underwent a revolutionary transformation in the early 20th century that forever changed how products were marketed. Test your knowledge about this pivotal era in retail history when psychology and storytelling began to shape consumer behavior and created the foundation for modern advertising techniques we still use today.

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David Ogilvy
P.T. Barnum
William Bernbach
Claude Hopkins