Which groundbreaking digital marketing strategy helped 'Hamilton' become one of the fastest-selling Broadway shows of all time before it even opened?

The performing arts industry has embraced technology in fascinating ways to enhance audience engagement and boost ticket sales. Broadway shows, in particular, have leveraged innovative marketing campaigns and customer feedback systems to survive in an increasingly digital entertainment landscape. Test your knowledge about how one of Broadway's most successful productions revolutionized theater marketing!

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#Ham4Ham lottery performances streamed on YouTube, creating viral moments and expanding audience reach beyond typical theater demographics
The implementation of blockchain-based ticketing that prevented scalping and maintained affordable pricing
A subscription-based streaming model that allowed audiences to watch rehearsals and behind-the-scenes content
An AI-powered recommendation system that targeted potential theatergoers based on their Spotify playlists