Which major pharmaceutical company underwent a complete brand identity transformation in 2011, changing their logo from a pill-shaped symbol to a colorful double helix, signifying their shift toward personalized medicine?

The medical industry has seen dramatic changes in how pharmaceutical companies brand themselves over the decades. As healthcare has evolved from treatment-focused to more patient-centered and preventative approaches, pharmaceutical companies have adapted their brand identities to reflect these shifts. This poll tests your knowledge about a significant rebranding in the pharmaceutical industry that marked a strategic pivot toward patient-centered care.

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GlaxoSmithKline (GSK)
Pfizer
Roche
Novartis