Which controversial marketing decision by the brand's retail team led to the withdrawal of the Thor-inspired products from this Norse mythology collection?

In 2018, a luxury lifestyle brand launched a controversial limited-edition collection inspired by Norse mythology that sparked significant debate among cultural scholars and religious communities. The collection featured items representing different Norse gods and their symbols, with marketing materials claiming to honor ancient traditions. The collection's retail strategy became a case study in cultural sensitivity versus commercial opportunity, with some items selling out immediately while others were withdrawn due to backlash.

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Using lightning bolt imagery that resembled Nazi SS symbols
Pricing the items at $1,777 to reference the year Christianity arrived in Scandinavia
Marketing the Thor hammer pendant as providing actual protection from harm
Hiring models with Viking tattoos that were later discovered to be gang symbols