Which former retail giant pivoted to create the first major subscription streaming service, fundamentally changing entertainment consumption?

The entertainment industry has been transformed by subscription-based streaming services that changed how we consume media. Before these platforms dominated our screens, traditional retail models ruled entertainment. This trivia question explores a pivotal moment in corporate history that revolutionized how we access entertainment and set the foundation for today's streaming landscape.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Netflix (originally a DVD-by-mail rental service)
Blockbuster (through its Blockbuster Online service)
Amazon (initially as an add-on to Prime shipping)
Apple (through iTunes video rentals expansion)