Which athlete's endorsement deal with Nike created the iconic Air Jordan brand, revolutionizing both athletic footwear marketing and athlete endorsements?

Celebrity product endorsements can make or break a brand's market position. The right famous face can catapult a product from obscurity to must-have status, while creating lasting brand associations in consumers' minds. This trivia question explores one of the most successful celebrity endorsement partnerships in history that transformed both the celebrity's image and the product's market position.

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Michael Jordan
LeBron James
Serena Williams
Tiger Woods