Which retail technology innovation has most significantly increased merchandise sales at major performing arts venues since 2018?

The performing arts industry has undergone significant retail transformations in recent years, from how venues sell merchandise to how theaters manage their customer experience. This trivia question explores an innovative retail technology that has changed how performing arts venues connect with their audiences and boost merchandise sales. Test your knowledge of the business side of performing arts!

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Self-service digital kiosks with augmented reality previews of merchandise
RFID-tagged costumes allowing audience members to purchase replica versions during intermission
Blockchain-based ticket systems that automatically discount merchandise for loyal patrons
Mobile apps that allow pre-ordering of themed merchandise for in-seat delivery during performances