Which global retailer launched the 'Festival of Light' campaign that authentically celebrates Diwali traditions while creating an omnichannel shopping experience that increased in-store foot traffic by 27% during the holiday season?

Traditional cultural practices and heritage have become powerful tools in modern retail strategies. Brands increasingly incorporate cultural elements to create authentic connections with consumers and differentiate themselves in crowded marketplaces. This trivia question explores how one major retailer has successfully woven cultural traditions into their brand identity and marketing approach.

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Sephora, with their 'Glow Up' campaign featuring traditional diyas and beauty products inspired by traditional Indian pigments
IKEA, with their limited-edition 'AROMATISK' collection designed by Indian designers featuring traditional patterns and home décor items
H&M, with their 'Illuminate Your Style' campaign featuring South Asian influencers and festive traditional clothing lines
Target, with their 'Light the Way' promotion featuring exclusive rangoli-inspired home goods and digital storytelling about Diwali's meaning