Which athlete's endorsement deal is widely credited with revolutionizing sports marketing and creating the modern athlete endorsement model?

Athlete endorsements have become a cornerstone of sports marketing, creating billion-dollar partnerships between athletes and brands. These collaborations have transformed how products are marketed and have helped build some of the most recognizable brands in the world. Test your knowledge about the most lucrative and iconic product endorsement deals in sports history!

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• Michael Jordan's partnership with Nike (Air Jordan)
• Tiger Woods' deal with American Express
• Pelé's endorsement of Puma
• Serena Williams' collaboration with Gatorade

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