Which gaming retailer pioneered the 'Interactive Play Zones' retail concept that revolutionized in-store gaming experiences by allowing customers to test games before purchase?

Visual merchandising and store design have become crucial battlegrounds for gaming retailers in the digital age. From elaborate game launch installations to immersive brand experiences, gaming stores have pioneered unique approaches to retail visual storytelling. This trivia question tests your knowledge about how major gaming retailers have used visual elements to enhance their brand positioning and customer experience.

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GameStop with their 'PowerPlay Stations' initiative in 2008
Nintendo with their 'Nintendo World Store' concept first launched in New York in 2005
Microsoft with their 'Xbox Experience Centers' program started in 2012
Steam with their 'Physical Valve Venues' pilot program in 2015