Which innovative product marketing strategy did NASA NOT use to build public anticipation for the James Webb Space Telescope launch?

NASA's James Webb Space Telescope represents one of the most significant product launches in astronomy history. Beyond its scientific importance, it was also a masterclass in product marketing that built anticipation for years. This poll tests your knowledge about the innovative marketing strategies NASA employed to generate public interest in this groundbreaking observatory before its December 2021 launch.

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The 'Webb-cam' - a continuous live stream showing the telescope being assembled in the cleanroom
A global AR experience allowing users to 'place' the full-sized telescope in their local environment via smartphone
The 'Where's Webb' interactive tracker showing the telescope's deployment journey in real-time
A limited edition Webb-themed cryptocurrency that funded public outreach programs