Which prescription medication was the first to launch a major direct-to-consumer (DTC) television advertising campaign in the United States after the FDA relaxed broadcast advertising regulations in 1997?

In the highly regulated world of pharmaceutical marketing, certain breakthrough campaigns changed how medical products are advertised to the public. This poll tests your knowledge about a pivotal moment in pharmaceutical advertising history that transformed how prescription medications are marketed directly to consumers. While healthcare professionals were traditionally the exclusive target audience, a significant shift occurred that forever changed the pharmaceutical marketing landscape.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer