Which innovative product marketing strategy was pioneered by London's National Theatre in 2009 and has since been adopted by performing arts venues worldwide to attract younger audiences?

The performing arts industry has continuously evolved its marketing strategies to attract audiences in an increasingly digital entertainment landscape. From innovative ticketing models to immersive pre-show experiences, theaters and performing arts venues have had to reinvent how they position their product. Test your knowledge about a revolutionary marketing approach that changed how theaters engage with younger audiences!

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NT Live: Broadcasting live performances in movie theaters
Dynamic pricing based on real-time audience analytics
Subscription model with unlimited monthly performances
Virtual reality previews of upcoming productions