Which groundbreaking marketing campaign involved releasing cryptic online puzzles and websites that created a massive fan community years before the actual book was published?

Test your knowledge of innovative marketing campaigns that transformed books into cultural phenomena! In the competitive world of publishing, some marketing strategies have broken the mold and revolutionized how literature reaches audiences. These campaigns didn't just sell books—they created movements, sparked conversations, and transformed authors into household names. How well do you know the marketing genius behind some of literature's biggest commercial successes?

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• The 'Alternate Reality Game' for Sean Stewart and Jordan Weisman's 'Cathy's Book'
• J.K. Rowling's interactive 'Pottermore' platform for Harry Potter
• The 'Why So Serious?' campaign for Frank Miller's 'The Dark Knight Returns'
• The 'Institute For Human Continuity' viral campaign for Sylvain Neuvel's 'Sleeping Giants'

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