Which company is credited with creating the first modern customer loyalty program in 1981 that used a magnetic stripe card to track customer purchases and offer rewards?

Customer loyalty programs have become a cornerstone of modern retail strategy, but they weren't always so ubiquitous. Test your knowledge about the origins and evolution of these powerful marketing tools that have transformed how businesses retain customers and gather consumer data. Understanding the history of loyalty programs provides valuable insight into their current implementation and future potential in the competitive retail landscape.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

American Airlines (AAdvantage)
Starbucks (Coffee Club)
Walmart (Preferred Customer Program)
Marriott Hotels (Honored Guest Awards)