Which linguistic technique did Coca-Cola successfully employ in their 'Share a Coke' campaign that led to a significant sales increase by leveraging personal deixis?

In the intersection of language and retail, innovative techniques have emerged to drive consumer behavior through linguistic principles. Major brands invest heavily in language research to optimize their marketing strategies, product names, and in-store experiences. This poll tests your knowledge about how linguistics specifically influences retail product advertising and consumer decision-making in ways you might not have considered.

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Nominal personalization (replacing the brand name with individual names on bottles)
Syntactic parallelism (repeating grammatical structures in their taglines)
Phonetic symbolism (using sounds that subconsciously suggest refreshment)
Semantic priming (using words that activate associated concepts of sharing and community)