Which candy product experienced a 65% sales increase after being prominently featured in the 1982 film 'E.T. the Extra-Terrestrial' in a scene where the alien is lured with these colorful treats?

Product placement in movies and TV shows has become a sophisticated marketing strategy that bridges pop culture and brand promotion. From subtle appearances to plot-integrated features, brands have found creative ways to embed themselves in our entertainment. This poll tests your knowledge of one of the most famous examples that changed how we view the relationship between Hollywood and consumer brands.

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Reese's Pieces
M&M's (which actually turned down the opportunity first)
Skittles
Hershey's Kisses