Which sports apparel company pioneered the 'Connected Fitness' ecosystem by acquiring multiple fitness apps to create an integrated retail experience that collects user workout data to inform product development?

The sports retail landscape has evolved dramatically with digital transformation initiatives changing how athletes and fans shop for equipment, apparel, and memorabilia. Major sports brands have adopted various e-commerce strategies to stay competitive in this rapidly changing market. Test your knowledge about innovative retail approaches in the sports industry with this challenging question!

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Under Armour (with acquisitions including MapMyFitness, MyFitnessPal, and Endomondo)
Nike (with Nike Training Club and Nike Run Club apps)
Adidas (with Runtastic and miCoach platforms)
Puma (with Pumatrac and Fit Intelligence technology)