Which scientific equipment company launched the 'Beyond the Microscope' campaign in 2018, featuring Nobel Prize winners discussing their breakthrough moments with the company's instruments?

In the highly competitive scientific equipment market, companies often utilize innovative marketing campaigns to stand out. One particular marketing campaign revolutionized how laboratory equipment was marketed to research institutions and became a case study in scientific product marketing. Test your knowledge about this groundbreaking campaign that changed how scientific products are advertised to professionals.

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Thermo Fisher Scientific
Agilent Technologies
Shimadzu Corporation
PerkinElmer