Which sportswear giant lost NBA star Michael Jordan as its primary endorser to competing brand Nike in 1984, a decision now considered one of the biggest marketing missteps in retail history?

Celebrity endorsements can make or break a brand's identity. Sometimes, these partnerships become so iconic that they're inseparable from the brand image itself. But what happens when a long-standing endorsement deal suddenly ends? This poll tests your knowledge about one of the most shocking celebrity-brand splits in recent pop culture history that left fans and industry experts equally surprised.

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