Which sports retailer's loyalty program was the first to introduce performance-based rewards where customers earn points based on tracked workout data from connected fitness devices?

The sports retail landscape has evolved dramatically in recent years with technology transforming how fans interact with their favorite brands and teams. From AI-powered equipment recommendations to immersive in-store experiences, sports retailers are pioneering innovative approaches to connect with passionate customers. Test your knowledge about a groundbreaking sports retail loyalty program that changed the industry!

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Nike with its Nike+ program
Under Armour's UA Rewards
Adidas' Creators Club
Dick's Sporting Goods' ScoreCard