Which innovative marketing campaign first introduced the concept of visible air cushioning technology in athletic shoes, creating a new product category that revolutionized the sports footwear industry?

The athletic footwear market has transformed dramatically over the decades, with technological innovations and marketing strategies reshaping how consumers view sports shoes. Major brands have battled for market share through groundbreaking product releases, endorsement deals with legendary athletes, and innovative retail approaches. This poll tests your knowledge of a pivotal moment in sports product marketing history that changed consumer expectations forever.

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Nike's 1987 Air Max campaign featuring the tagline 'Revolution in Motion' that showcased the visible Air unit
Reebok's 1989 'Pump It Up' campaign featuring basketball players customizing their shoe fit with the press of a button
Adidas' 1986 'Feet You Wear' campaign highlighting their natural motion technology with visible support elements
Puma's 1988 'Disc System' campaign promoting their laceless tightening mechanism with visible technology