Which Broadway musical pioneered the concept of 'pop-up retail experiences' in theater lobbies, creating a model that revolutionized how shows approach merchandise sales?

The performing arts industry has transformed how it approaches merchandise as a revenue stream. Broadway shows in particular have developed sophisticated retail strategies that extend the theatrical experience beyond the stage. From playbills to branded apparel, the merchandise landscape has evolved dramatically in recent decades. Test your knowledge about this fascinating intersection of performing arts and retail innovation!

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The Phantom of the Opera (1988)
The Lion King (1997)
Hamilton (2015)
Cats (1982)