Which innovative loyalty program strategy was first pioneered by the Lincoln Center in 2016 to specifically target millennial audiences?

The performing arts industry has evolved dramatically in how it markets experiences and builds audience loyalty. From Broadway to local theaters, dance companies to symphony orchestras, performing arts organizations employ sophisticated marketing strategies to fill seats and create lasting connections. This trivia question explores a groundbreaking loyalty program innovation that changed how performing arts venues engage with younger audiences. Test your knowledge of how the industry is adapting traditional marketing approaches for the digital generation!

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The 'Arts Pass' subscription model offering unlimited performances for a monthly fee
The 'Stage Door' mobile app with gamified check-ins and performance-based reward points
The 'Cultural Passport' offering discounts across multiple arts venues in a single package
The 'Arts Ambassador' program incentivizing social media sharing with exclusive backstage experiences