Which celebrity's retail brand was the first to reach 'unicorn' status (valued at over $1 billion) primarily through direct-to-consumer digital marketing rather than traditional retail channels?

Celebrity-backed retail brands have become a significant trend in the retail industry, with famous people leveraging their personal brand to create successful retail empires. These celebrities often employ innovative retail strategies and digital transformation techniques that have disrupted traditional retail models. Test your knowledge about these famous retail entrepreneurs and their business approaches that have redefined industry standards.

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Rihanna's Fenty Beauty
Kylie Jenner's Kylie Cosmetics
Jessica Alba's The Honest Company
George Clooney's Casamigos Tequila