Which famous astronomy equipment retailer pioneered the 'Star Party Experience' marketing concept, where customers can test telescopes at dark-sky locations before purchasing?

The astronomy retail sector has undergone remarkable transformations in recent years, with specialty stores and online platforms competing to offer the best customer experience for stargazers. From high-end telescopes to astronomy software, brands have developed unique strategies to attract and retain their cosmic-curious customers. Test your knowledge of how astronomy product retailers have innovated in this specialized market!

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