Which company pioneered the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and offer rewards?

Before digital apps and plastic cards, customer loyalty programs had humble beginnings that transformed retail history. These programs have evolved dramatically over the decades, changing how brands interact with customers and creating lasting relationships. Test your knowledge about the origins of one of retail's most influential marketing strategies that continues to shape consumer behavior today.

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American Airlines with AAdvantage
S&H Green Stamps
Sears with the Discover Card
Betty Crocker with Box Tops