Which luxury brand was first to launch AURA, a blockchain-based platform allowing customers to trace the entire lifecycle of products from raw materials to retail?

Blockchain technology is transforming how retailers track products and ensure authenticity. Major companies are implementing blockchain solutions to address counterfeiting, improve supply chain transparency, and build consumer trust. This poll tests your knowledge about a pioneering blockchain implementation that changed how we verify product authenticity in a major retail sector.

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• LVMH (Louis Vuitton Moët Hennessy)
• Kering (Gucci, Saint Laurent, Balenciaga)
• Richemont (Cartier, Montblanc, Van Cleef & Arpels)
• Hermès International

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