Which artist pioneered the modern 'surprise drop' product launch strategy in 2013, releasing their album with no prior marketing or announcement, forever changing how music products are released?

Product launches have evolved dramatically in the pop culture sphere, with surprise releases becoming powerful marketing tools that generate massive buzz. From albums dropping with no warning to sneakers appearing unexpectedly, these strategies have transformed how consumers engage with new products. This trivia tests your knowledge about one of the most influential surprise product launches that changed how the entertainment industry approaches releases.

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Beyoncé with her self-titled visual album
Kanye West with 'Yeezus'
Drake with 'If You're Reading This It's Too Late'
Frank Ocean with 'Blonde'