Which book retailer first pioneered the 'Staff Picks' shelf concept that has since been adopted by bookstores worldwide as a key marketing and curation strategy?

The publishing world has seen some incredibly successful marketing campaigns that transformed books into cultural phenomena. From innovative cover designs to revolutionary distribution methods, the way literature is presented to consumers has evolved dramatically. This trivia question explores a particularly groundbreaking marketing strategy that changed how we think about book retail and accessibility.

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Barnes & Noble
Shakespeare and Company (Paris)
Waterstones
Powell's Books