Which sporting goods retailer was the first to launch a fully transactional e-commerce website in 1996, revolutionizing how consumers purchased sports equipment?

The sports retail industry has dramatically evolved over the past few decades, particularly with the rise of e-commerce. While many sporting goods giants now dominate the online marketplace, there was one company that pioneered online sports equipment sales, forever changing how athletes and enthusiasts shop. Test your knowledge about this pivotal moment in sports retail history!

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Dick's Sporting Goods
REI (Recreational Equipment, Inc.)
Modell's Sporting Goods
Sports Authority