Which ancient civilization invented the first known customer loyalty program, where merchants provided clay tokens to regular customers that could be exchanged for discounts on future purchases?

Before modern shopping malls and e-commerce, ancient civilizations developed sophisticated retail systems that laid the foundation for today's commercial practices. Their innovations in trade, currency, customer experience, and logistics shaped the evolution of retail for millennia to come. Test your knowledge of these ancient retail strategies and innovations that still influence modern business practices.

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Ancient Mesopotamia (Babylonians)
Ancient Egypt
Ancient Rome
Ancient China (Han Dynasty)