Which revolutionary marketing strategy did 'Hamilton' first implement that has since been adopted by many major Broadway productions?

The performing arts industry has evolved its marketing strategies significantly in the digital age. From Broadway to small local theaters, innovative approaches to audience engagement have transformed how performances are marketed and experienced. This poll tests your knowledge about a notable marketing technique that changed how theaters sell tickets and build anticipation for shows.

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Digital lottery system offering $10 tickets through a mobile app
Releasing the entire soundtrack before the show's premiere to build anticipation
Creating character-based social media accounts managed by cast members
Offering virtual reality previews of stage performances through theater websites