Which innovative product launch strategy did the Royal Shakespeare Company pioneer in 2016 that transformed audience engagement with live performances?

In the vibrant world of performing arts, product launches aren't just announcements—they're performances themselves. From revolutionary stage technologies to groundbreaking audience engagement platforms, the way performing arts organizations introduce new offerings has evolved dramatically. This trivia question explores a notable product launch strategy that changed how audiences experience theatrical productions. Test your knowledge of the intersection between performing arts marketing innovation and audience engagement!

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The 'Live to Digital' platform that brought performances to movie theaters worldwide with interactive elements for remote audiences
The 'Backstage Pass' subscription service allowing members to watch rehearsals and production development through VR headsets
The 'Playwright's Portal' app that lets audiences vote on alternative endings for select performances
The 'Theatrical Time Capsule' where performances are recorded in 360° for future viewing with period-specific virtual environments