Which geographic retail technology innovation first allowed retailers to create detailed 'heat maps' of in-store customer movements to optimize product placement?

The intersection of geography and retail technology is transforming how businesses understand customer behavior and optimize their operations. Location intelligence has become a critical component for retailers seeking to make data-driven decisions about store placement, inventory management, and personalized marketing. Test your knowledge about how geographic information systems (GIS) and location-based technologies are revolutionizing the retail landscape!

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