Which major retailer launched the 'Share the Light' campaign specifically designed to celebrate Diwali, positioning their products as perfect gifts for the Festival of Lights?

Traditional celebrations and cultural festivals represent massive retail opportunities worldwide, with brands creating specialized marketing campaigns to connect with consumers during these meaningful events. From gift-giving seasons to food-centric celebrations, cultural traditions drive significant consumer spending patterns and brand positioning strategies. Test your knowledge about how major brands have incorporated cultural traditions into their retail strategies!

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Sephora, with makeup collections featuring traditional Indian-inspired colors and packaging
IKEA, with specialized home decor items and traditional diyas (oil lamps)
Pandora, with a jewelry collection featuring traditional motifs and lotus flower designs
Starbucks, with special edition chai tea blends and festive gold-accented drinkware