Which celebrity's cosmetics brand reached a billion-dollar valuation (making them a 'billionaire') in just 3 years through innovative direct-to-consumer marketing and powerful brand storytelling?

Celebrities have become powerful forces in retail, transforming how brands connect with consumers through their personal influence and endorsement power. This trivia question explores how a major celebrity leveraged their brand storytelling to create one of the most successful celebrity retail ventures in recent history, completely changing industry expectations for celebrity-backed product lines.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories