Which gaming company pioneered the 'Games as a Service' (GaaS) subscription model that dramatically increased customer loyalty by offering a library of games for a monthly fee rather than individual purchases?

In the competitive world of gaming and virtual worlds, brand loyalty is crucial for sustained success. Companies invest heavily in creating unique identities and memorable experiences that keep players coming back. This poll tests your knowledge about a significant brand strategy decision in gaming history that transformed a company's relationship with its audience and revolutionized how games are marketed and distributed.

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Microsoft with Xbox Game Pass (launched 2017)
Sony with PlayStation Now (launched 2014)
Valve with Steam Subscription (launched 2010)
Electronic Arts with EA Access (launched 2016)