Which celebrity's beauty brand pioneered the 'direct-to-consumer' model with a revolutionary 40-shade foundation range that forced established beauty retailers to expand their inclusivity?

Many celebrities have ventured beyond entertainment into retail, launching their own brands that have disrupted traditional markets. These celebrity entrepreneurs have leveraged their personal brands to create powerful omnichannel retail experiences that connect with fans and general consumers alike. Test your knowledge about how famous personalities have transformed retail brand management and marketing strategies with their innovative approaches to product development and customer experience.

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)