Which world-famous architectural firm's logo was redesigned in 2013 by Pentagram, replacing a 38-year-old design with a simplified monochromatic wordmark to reflect their contemporary approach to design?

Many architectural firms invest significantly in their visual branding, with logos that often reflect their design philosophy. One particularly famous architectural logo underwent a fascinating evolution that tells a story about changing design trends in the industry. Test your knowledge of architectural branding history with this challenging question about a renowned firm's logo transformation.

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