Which streaming service first introduced the 'all-at-once' release model for original series, popularizing binge-watching as a mainstream viewing habit?

The film and television industry has been dramatically transformed by streaming services and their customer loyalty strategies. One particular innovation changed how audiences consume content forever, creating the phenomenon known as 'binge-watching.' Test your knowledge about this pivotal moment in entertainment consumption that reshaped viewer habits and forced traditional networks to adapt their release strategies.

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Netflix with 'House of Cards' in 2013
Amazon Prime with 'Transparent' in 2014
Hulu with 'The Handmaid's Tale' in 2017
HBO with 'Game of Thrones' in 2011