Which retail technology advancement first allowed consumers to trace the exact origin and environmental impact of natural products using blockchain?

The natural world and retail have increasingly intersected as consumers demand more sustainable options. This shift has prompted innovative approaches to product development, packaging, and supply chain management. Major brands have launched groundbreaking initiatives to reduce their environmental footprint while meeting market demands. Test your knowledge about a significant sustainability advancement that transformed how natural products reach consumers.

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IBM's Food Trust platform, launched in 2018 with Walmart
Amazon's Sustainability Dashboard, introduced in 2020
Target's GreenTrace Initiative, developed in 2019
Whole Foods' EcoScan technology, implemented in 2017